… is that it lets people make weird, wonderful things. Weird wonderful things like ¡Suerte! – a short film from Apple’s YouTube channel about a young musician trying to overcome a creative block and find his musical sound.

This, of course, requires a hero’s journey accompanied by a giant fish, where he meets Death, a mermaid, and then the Devil.

It’s oddly compelling, beautifully done, and proof that the best camera is the one that's with you.

Oh, and it features this beautiful little homage to Kubrick’s The Shining: