IFTTT's Animated GIF

Animated GIFs in emails are by no means new but it's rare that one, like this one from IFTTT for its latest product Do, stops and makes me stare.

ifttt-animated-gif.gif

Just the right amount of animation, stretch, bounce and easing.

Mesmerising.


Update: in contrast, here's an example of what might be the dullest animated GIF ever to be crammed into a marketing email.